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Testimonials to Success
Are you still wavering about whether online advertising is really a good idea for your business or even whether you can afford it? If you are still undecided, review the success stories below to get an idea of exactly what developing an online presence can do for your small or home business.
During the late 1990s many entrepreneurs started websites and hoped they would go golden. A young graduate student at Stanford University was just one of those entrepreneurs. Her name was Jenny Lefcourt and she had an idea; creating a place where all of the many different wedding registries could be combined together to avoid the need to go to a number of different sites. The site eventually became known as WeddingChannel.com.
While other sites went out of business over time during the DotCom bust, this site continued to expand and grow until it became one of the most successful businesses online today not only of its type but of all websites currently online. More wedding gifts are purchased through WeddingChannel.com today than through any other site online. All of this was made possible through Ms. Lefcourt's vision and dedication to e-commerce.
As many online retailers have also discovered, having an online presence can also be helpful in assisting a home business to make the leap from small business to big business. There are many home businesses that have made the big transition by developing an online presence. That was certainly the case with Baby-Cakes.com. For years, Charlotte Fowkes had enjoyed making diaper cakes for family and friends.
When she was let go from her job, she quickly decided to transfer her hobby into a career. She started Baby-Cakes.com in 1998 and within four years her business had become more successful than she would ever have imagined. Today, she continues to sell online as well as through many different retail outlets. What was once just an enjoyable hobby for Ms. Fowkes is now a thriving commercial business and it is all due to having an online presence.
Developing an online presence does not have to be difficult or expensive. As both of these case studies have shown, it is possible to develop an online presence even if you are not a big company. With an online presence it is certainly possible to help a small business or even a home business succeed beyond your wildest dreams.