Advertising Merchandise

Retail Desire explains the visual merchandiser's creative process, looking at the range of contrasting styles, techniques and training for visual merchandisers and retail designers, covering display for the street or the store, 2D or 3D installations and more. It also provides illuminating insights into the process and practice of the persuasive art of creating desire; an essential skill not only for retail creatives but also for interior designers and architects, and even fashion designers. By contrasting different international approaches to visual merchandising, this industry insider's view reveals the disparate ways in which retailers chase and stimulate that elusive X-factor that pushes customers towards a purchase: retail desire. Tucker explores the best in international retail campaigns, from an icicle window display made of resin to bespoke acid-coloured glass shelving; from one small figurine as a display to actors playing football in "live windows." Visual merchandising is always breaking new moulds in style, lighting, and use of materials - Retail Desire provides both the inspiration and the practical know-how on how to succeed in this competitive area.